Kueh Ho Jiak

Kueh Ho Jiak is a multi-generation family business started by Sandy Tan, the 55-year-old founder of Kueh Ho Jiak, who spent most of her childhood around her mother’s small makeshift food cart selling kueh and simple food in the kampung. It first started with her grandmother & passed on to her mom. While helping her mom with collecting dishes and sundry tasks, she picked up culinary skills and organizational abilities as well. She slowly learned the skills set of Nonya kueh making and other traditional Nanyang delicacies, and helped cook and managed the stall for her mum by the young age of 12.
Today, Kueh Ho Jiak is being recognized as a heritage hawker by UNESCO, for being a market leader in kueh and yet staying true to one’s roots. With the help of Elizabeth Chan (daughter), the family expanded the business to include catering services, online deliveries and even live station cooking of Nonya kueh at MnC Pantry Areas, Outdoor Events and Grassroots Club.